If you weren’t convinced about fb ads – even google using facebook ads to advertise google chrome.
Well this was bound to happen, The Democratic Congressional Campaign Committee (aka DCCC) has been buying paid ads on the facebook ads platform trying to use the comments of Joe Barton.
The DCCC is not admitting to the facebook ad buy at this point – but we heard that the ads are projected to get over twnety million impressions today. The DCCC also set up a website to try and raise additional funds. http://www.dccc.org/page/s/barton
“The DCCC will hold these out-of-touch House Republicans accountable who have no shame when it comes to jumping to the defense of BP and Big Oil,” said Ryan Rudominer, spokesman for the committee.
The DCCC also says it is also “sending out targeted press releases to House Republicans and Republican candidates on the topic.”
I guess this is good for facebook ads, as we all know political advertiers love smear ads….
Have you seen smear ads on facebook? Send us screenshots.
New Ad Manager – It is being reported (via InsideFacebook) that facebook is about to start testing a new facebook ads manager. This is huge, for anyone doing high-volume advertising on facebook you know how big of a PIA the current ad manager is. The new ad manager will make it easier to add, edit, & manage facebook ad creatives. The new manager will have a slicker UX with in-line editing & search – which will no doubt make all facebook marketers live much easier.
Facebook Ads Bulk Uploader. Besides for the new manager, facebook ads will also soon be beta testing a new Bulk Uploader for facebook advertisers to use to submit facebook ads
in bulk. Many many facebook advertisers have been begging for this for a long time – the current process for submitting ads is tedious and takes forever. The only issue i see with facebook opening up the bulk uploader to all facebook advertisers – is that the ad review & approval process already takes forever for some advertisers / ads — what happens when the number of creatives submitted multiple at a crazy number. Currently, it takes time to post an ad – so you make sure it is a good one, but once advertisers can post an excel sheet with 1000 ads – things might get out of hand. Obviously, facebook can just throw people at the problem – which they will probably do (but why haven’t they done this until now???).
In older news, (which i always cover over on twitter @facebookads ) Facebook ads announced more targeting filters for advertisers to use in the facebook ad system. the three new targeting filters are:
Facebook Ads Connection Targeting. This is a great targeting feature for page admins, group officers, event admins & application developers. Connections targeting gives you the option to target fans, or members of your Group, or users who have RSVP to your Event and/or users who have authorized your Application. This was a long requested targeting option and welcomed by many facebook marketers.
Facebook Ads Multiple Country Targeting. Everyone knows that Facebook has a global audience – but previously, the only way to target multiple countries with the same ad was to create the same ad for each country you wanted to target. That is no longer the case and facebook advertisers how have the option to choose up to 25 countries to target one facebook ad to.
Facebook Birthday Targeting. Nice little targeting feature that im sure has facebook affiliate marketers jumping for joy. Facebook advertisers now have the option to target ads to users (in their target audience) on their birthday. Seems like a great way to get a nice high CTR% – offering a birthday specific promotion.
All in all Facebook is very clear that the Facebook Ads Program is very important & is giving it the attention it deserves. Now if only facebook would announce the Facebook Ads API….
What are your favorite new facebook ads features & targeting options??
Facebook search will one day be very important to the facebook ads program. The funny part is you almost never hear anything about facebook search in general and especially when it comes to the ad platform.
If i had to guess they got a team of people over at the new facebook headquarters, working like crazy on search. Ever since their latest redesign that was designed to push users to share more and more with the front and center “whats on your mind” box with quick links to add; links, photos, video. With all that data from the crazy amount of users on facebook, we should be able to be doing very advanced searches – something like what friendfeed already has.
If i had to guess, they are waiting for more people to start sharing more publicly (meaning not just to friends, but more like twitter – which is by default set to share with everyone). Once they start getting all that data & organized – they will have a very very powerful Facebook Search product.
Now Facebook Search will be very powerful tool for the end user but maybe even more powerful for the Facebook Ads Program. Imagine if facebook could start generating tons of searches on facebook.com – forgetting about click-data, but they will have all the current demographic data they already have + search engine data and how it is being used by what users.
Try this senerio on for size;
Ad Buyer: Can you pls show my ad to people in NY, who are male, between 18-35, make 100k plus and search for “XYZ”.
Google adwords rep: hmmmm, how about just everyone in ny???
facebook search ads reg: sure, just use the self-serve facebook ad program.
Now this is the just the tip of the iceberg, how about if i can i tell the facebook search ads program that i only want my add to show up when a user searches for & that user already “visited” and “liked” one of my competitors sites (which would be able to easily by supplying a list of links i want to target). What do you think the cpm or cpc is worth on something that targeted??? …. let me tell you, crazy high!
But like i said it is very surprising you hear noting about facebook search in the news/blogs. Especially when search is suppose to be twitter’s golden egg.
What do you think about Facebook Search? Where do you see it going? What implications will it have on the facebook ads program?
let me know in the comments