If you are new to facebook ads (hey, thats all of us 
here are the two three four MUST READ posts that i have come across. If you have any other suggestions, let me know in the comment and ill check it out.
- Shoemoney’s 90% Failure At Facebook Ads
- Zac’s recap of the Affiliate Sumitt Panel: Advertising on Facebook
- Web Analytics Word – How to create successful Facebook Ads
Wow, cant believe i forgot to post this one:
This is a must listen for ANYONE interested in facebook ads, this guy has been in charge of the facebook ad program for over a year – so grab a drink and listen to the interview here: http://www.webmasterradio.fm/Advertising/Shoemoney-Show/Facebook-Ads.htm
If video is more your speed, check out this ~10 min on a walk-though of setting up a new facebook ad and the options available. (note; i have watched tons on youtube fb ad walkthroughs & most of them are garbage – the one embedded below is actually quite informative for someone who never set up a facebook ad before.
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