Facebook said the number of advertisers using the facebook ad self-serve advertising platform has more than tripled in the last year. This is no surprise, but its nice to put a number on the growth – this way we can watch the pace it continues to grow at. The way i see it, its still real early on – and you have allot of small and mid-size business starting to use facebook ads .
What i find interesting is how long it will take the large business (and their agencies) to get in the game. This is the exact thing that happened with google’s adwords ad product – early on it was affiliate marketers and small business. But over time the big brands understood they had to be at the top of the results for their key terms – and now pay through the roof to stay there.
How long do you think it will take for facebook ads to become a must online ad buy like adwords? What do u think???
Last thought… if facebook really wanted to grow the ad platform they would release facebook ad api ASAP!
~FBADS
New Comments