I have been saying it over and over again on this blog, but now you get it straight from the horses’ mouth. SAI has some nice “nuggets” from Zukerberg’s talk at Reuters Global Tech Summit.
On the future of the facebook ad network, Mark Zuckerberg is quoted saying:
“You can see over time us wanting to offer more ways for people to monetize their site and help out with that, and it could be a pretty natural extension for us to do something with ads or a number of other things that we’ve considered”
You can call facebook allot of different things today, but one day soon they will be referred exclusively as an “advertising business” (just like google 
~FBADS
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