So the Facebook Ads Team has been on a roll lately. Here are some of the more important changes and updates being rolled out to facebook advertisers.
New Ad Manager – It is being reported (via InsideFacebook) that facebook is about to start testing a new facebook ads manager. This is huge, for anyone doing high-volume advertising on facebook you know how big of a PIA the current ad manager is. The new ad manager will make it easier to add, edit, & manage facebook ad creatives. The new manager will have a slicker UX with in-line editing & search – which will no doubt make all facebook marketers live much easier.
Facebook Ads Bulk Uploader. Besides for the new manager, facebook ads will also soon be beta testing a new Bulk Uploader for facebook advertisers to use to submit facebook ads
New Facebook Ad Targeting
in bulk. Many many facebook advertisers have been begging for this for a long time – the current process for submitting ads is tedious and takes forever. The only issue i see with facebook opening up the bulk uploader to all facebook advertisers – is that the ad review & approval process already takes forever for some advertisers / ads — what happens when the number of creatives submitted multiple at a crazy number. Currently, it takes time to post an ad – so you make sure it is a good one, but once advertisers can post an excel sheet with 1000 ads – things might get out of hand. Obviously, facebook can just throw people at the problem – which they will probably do (but why haven’t they done this until now???).
In older news, (which i always cover over on twitter @facebookads ) Facebook ads announced more targeting filters for advertisers to use in the facebook ad system. the three new targeting filters are:
Facebook Ads Connection Targeting. This is a great targeting feature for page admins, group officers, event admins & application developers. Connections targeting gives you the option to target fans, or members of your Group, or users who have RSVP to your Event and/or users who have authorized your Application. This was a long requested targeting option and welcomed by many facebook marketers.
Facebook Ads Multiple Country Targeting. Everyone knows that Facebook has a global audience – but previously, the only way to target multiple countries with the same ad was to create the same ad for each country you wanted to target. That is no longer the case and facebook advertisers how have the option to choose up to 25 countries to target one facebook ad to.
Facebook Birthday Targeting. Nice little targeting feature that im sure has facebook affiliate marketers jumping for joy. Facebook advertisers now have the option to target ads to users (in their target audience) on their birthday. Seems like a great way to get a nice high CTR% – offering a birthday specific promotion.
All in all Facebook is very clear that the Facebook Ads Program is very important & is giving it the attention it deserves. Now if only facebook would announce the Facebook Ads API….
What are your favorite new facebook ads features & targeting options??
~FBADS
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