Facebook search will one day be very important to the facebook ads program. The funny part is you almost never hear anything about facebook search in general and especially when it comes to the ad platform.
If i had to guess they got a team of people over at the new facebook headquarters, working like crazy on search. Ever since their latest redesign that was designed to push users to share more and more with the front and center “whats on your mind” box with quick links to add; links, photos, video. With all that data from the crazy amount of users on facebook, we should be able to be doing very advanced searches – something like what friendfeed already has.
If i had to guess, they are waiting for more people to start sharing more publicly (meaning not just to friends, but more like twitter – which is by default set to share with everyone). Once they start getting all that data & organized – they will have a very very powerful Facebook Search product.
Now Facebook Search will be very powerful tool for the end user but maybe even more powerful for the Facebook Ads Program. Imagine if facebook could start generating tons of searches on facebook.com – forgetting about click-data, but they will have all the current demographic data they already have + search engine data and how it is being used by what users.
Try this senerio on for size;
Ad Buyer: Can you pls show my ad to people in NY, who are male, between 18-35, make 100k plus and search for “XYZ”.
Google adwords rep: hmmmm, how about just everyone in ny???
facebook search ads reg: sure, just use the self-serve facebook ad program.
Now this is the just the tip of the iceberg, how about if i can i tell the facebook search ads program that i only want my add to show up when a user searches for & that user already “visited” and “liked” one of my competitors sites (which would be able to easily by supplying a list of links i want to target). What do you think the cpm or cpc is worth on something that targeted??? …. let me tell you, crazy high!
But like i said it is very surprising you hear noting about facebook search in the news/blogs. Especially when search is suppose to be twitter’s golden egg.
What do you think about Facebook Search? Where do you see it going? What implications will it have on the facebook ads program?
let me know in the comments
~FBADS
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