New Facebook Ads Manager, Bulk Uploader and more.

31 08 2009

So the Facebook Ads Team has been on a roll lately. Here are some of the more important changes and updates being rolled out to facebook advertisers.

New Ad Manager – It is being reported  (via InsideFacebook) that facebook is about to start testing a new facebook ads manager. This is huge, for anyone doing high-volume advertising on facebook you know how big of a PIA the current ad manager is.  The new ad manager will make it easier to add, edit, & manage facebook ad creatives.  The new manager will have a slicker UX with in-line editing & search – which will no doubt make all facebook marketers live much easier.

Facebook Ads Bulk Uploader. Besides for the new manager, facebook ads will also soon be beta testing a new Bulk Uploader for facebook advertisers to use to submit facebook ads

New Facebook Ad Targeting

New Facebook Ad Targeting

in bulk. Many many facebook advertisers have been begging for this for a long time – the current process for submitting ads is tedious and takes forever. The only issue i see with facebook opening up the bulk uploader to all facebook advertisers – is that the ad review & approval process already takes forever for some advertisers / ads — what happens when the number of creatives submitted multiple at a crazy number. Currently, it takes time to post an ad – so you make sure it is a good one, but once advertisers can post an excel sheet with 1000 ads – things might get out of hand. Obviously, facebook can just throw people at the problem – which they will probably do (but why haven’t they done this until now???).

In older news, (which i always cover over on twitter @facebookads ) Facebook ads announced more targeting filters for advertisers to use in the facebook ad system. the three new targeting filters are:

Facebook Ads Connection  Targeting.  This is a great targeting feature for page admins, group officers, event admins & application developers. Connections targeting gives you the option to target fans, or members of your Group, or users who have RSVP to your Event and/or users who have authorized your Application. This was a long requested targeting option and welcomed by many facebook marketers.

Facebook Ads Multiple Country Targeting. Everyone knows that Facebook has a global audience – but previously, the only way to target multiple countries with the same ad was to create the same ad for each country you wanted to target. That is no longer the case and facebook advertisers how have the option to choose up to 25 countries to target one facebook ad to.

Facebook Birthday Targeting. Nice little targeting feature that im sure has facebook affiliate marketers jumping for joy. Facebook advertisers now have the option to target ads to users (in their target audience) on their birthday. Seems like a great way to get a nice high CTR% – offering a birthday specific promotion.

All in all Facebook is very clear that the Facebook Ads Program is very important & is giving it the attention it deserves. Now if only facebook would announce the Facebook Ads API….

What are your favorite new facebook ads features & targeting options??

~FBADS


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Something facebook ads needs to solve that google never had to.

18 05 2009

I like to think about the Facebook Ads program as an baby adwords. It has a ton of potential  (just like adwords did when it launched), and looks like it will be one of the few “must buy online ads” (which probably only has 1 player currently – adwords, Goto then Overture and then Yahoo Search Marketing might have been in this list in the past but is not anymore).

That brings me to the post title; Something facebook ads needs to solve that google never had to.

First off, remember that 100% of facebook ads rely on something that facebook knows about the targeted users. From geography, to interest, to age etc – they have to run the magic formula using that data and post the (hopefully) targeted ads.

The Adwords search program is different where the ads are showing only showing when the user is actively pursuing the targeted keyword, and then the ad can only shown next to other links, ads etc  and not have to worry about the ads showing next to anything other than some misspellings. Now i know that a large part of adwords is adsense where advertisers target contextually relevant content to show ads.  While it makes alot more sense to compare facebook ads to adsense than the adwords search-only network — google is a “must ad buy” bec if a company is worried about where and how the ads will show up, then can opt out of the adsense network and still pay google a ton of money for web advertising. Facebook doesnt have that option and needs to figure it out.

The funny part, this apparently was something that plagued the myspace ad program that they subsequently fixed.

the post was prompted when i can across this article: Facebook warned to improve online advertising

here is the text from the article:

Advertising agencies have pointed out that marketing material is appearing in inappropriate places on the website.

The claim follows a news report from New Media Age that Tesco has stopped advertising on Facebook after its marketing material was found alongside groups which supported holocaust denial.

Commenting on the misplaced marketing, a Tesco spokesperson told the news provider: “It´s an extremely offensive group and we wouldn´t want to be associated with it.”

Guy Phillipson, chief executive officer of the Internet Advertising Bureau, said: “Facebook should take the lead from MySpace. It should have people or technology to ensure advertisers can exclude ads from offensive groups.”

Facebook said that it gives advertisers the tools to control where their marketing material appears and this includes the ability to exclude them from particular groups.

Meanwhile, according to Reuters, more than 200 million Facebook passwords have been stolen by phishers and spokesperson for the website Barry Schnitt said the company was in the process of cleaning up from the attack.

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Let me know what you think, pls weigh in with your thoughts in the comments.

~FBADS


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