Wow, Facebook really knows how to stay in the news. Hey i love it, bec i get to spin everything and hatch my (sometime crazy) theories on the future of the fb ad platform.
About a month ago facebook told us that they will soon let users sign up & login to the site via OpenID. And now they do! While this is obviously the beginning of a full rollout – they have integrated and made live the open id support with Gmail. Starting today you can go to facebook and set up a new account with your gmail account.
There is a great write up on the announcement over at InsideFacebook – check it out.
So what does this mean? For Facebook? For Facebook Ads?
Its means that the one internet company growing like a weed on A-Rod’s steroids is facebook – and now they are putting the pieces in place to let anyone come with any sort of online profile (OpenID will be everywhere in a few years) and signup / login in seconds. Yep, so the weed grows even faster / bigger / stronger.
Now on the Ads side they are just shoring up more and more users that = more and more impressions. More impressions, means more data, more data means better targeting and better targeting = better monetization & ad performance.
Oh and pls dont tell me how not everything facebook does is about thier ad product. Ads are how they plan on funding Mr Zuckerberg’s vision of this next gen social graph / social app. And guess what, its working – Techcrunch is reporting that facebook turned down a VC round at 8 billion valuation & there are rumors that they will do 550 million revenue in 2009. Guess what is generating that 550 million dollars – thats right, the ad product. enough said…
Another smart move by facebook. Im getting used to it 
~FBADS
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